EasyJet passes the 10 million mark for business travellers

On Thursday, EasyJet published its results for 2012, marked by a clear increase in passenger numbers, turnover and load factor. But it is above all the milestone of 10 million business travellers that is attracting attention: never before has the airline achieved such performance with corporate customers.
DR

All the lights are green for the orange airline: that's what you need to remember from the annual results published on 24 January by easyJet, which has just completed a particularly buoyant year. In an airline sector in the midst of turbulence, which has seen several companies disappear in recent months, easyJet is an exception. Passenger numbers rose significantly in 2012 (+6.2% to 13.7 million passengers), and with it revenues (+9.2% to €988 million) and load factor (+1 point to 88.6%). "Although the economic environment remains challenging, the strength of our commercial offer combined with the measures taken by management mean that easyJet is well placed to continue to generate sustainable growth and returns," comments Carolyn McCall, easyJet's Chief Executive.

Beyond these economic aspects, the airline's growing success with corporate customers is particularly noteworthy. For the first time in its history, easyJet carried more than 10 million business travellers in 2012. This is a highly symbolic milestone for the orange carrier, which has sent out a number of strong messages to corporate customers in recent months, including the widespread introduction of seat allocation and the development of flexible tickets.