One week follows another in business travel news: from surveys to infographics, market players compete to provide data on the current state of bleisure. The latest publication on the subject is by Egencia, and has the advantage of being based on a vast international sample. The study - soberly entitled "Egencia Bleisure Trends - surveyed no fewer than 9,000 Egencia users in North America, Asia Pacific and Europe. As with the last survey published by National Car Rental In the US market, it appears that not all business travellers have a clear conscience when it comes to combining business with pleasure. According to Egencia, one in five business travellers (20%) have given up adding leisure time because of employer perceptions. The trend is particularly marked in Asia, where the proportion rises to one third of respondents (32%), compared to 20% in North America and only 15% in Europe.
perhaps the time has come to include bleisure in travel programmes
For Wendy WhiteVice President of Marketing at Egencia, this obstacle to bleisure can be exploited by the company, by offering an additional argument to human resources to attract the best candidates: " The fact that many business travellers have given up the possibility of taking bleisure-type trips because of the way they would be perceived by their employers is a real recruitment lever. "says Wendy White. " Now that companies are prioritising work-life balance, it may be time to include bleisure in travel programmes, invest in employee development and encourage employees to make every trip count. ".
