Exit Eurostar Frequent Traveller ! The rail company linking London to Paris, Brussels and soon Amsterdam launches Eurostar Cluba new loyalty programme presented as more flexible and comprehensive in terms of the benefits offered. The aim is to increase the number of members - currently 400,000 - by building loyalty and offering greater flexibility and personalised services.
this new programme now rewards frequency and not just class of travel
" Eurostar Club is available to all passengers, whether they are travelling for leisure or business, and regardless of the number of journeys made or amounts spent. This new programme rewards frequency and not just the class of travel. Finally, it offers even more attractive advantages, such as upgrades" explains Dorothée MariotteSenior Customer Insight and Retention Manager at Eurostar.
The Classic level dedicated to the world of Eurostar
In detail, Club Eurostar comprises three levels based on its annual ticket consumption. ClassicThe first level, which is open to everyone, allows you to spend the points accumulated - and even share them with friends and family - on tickets for the airline and to obtain upgrades.
AdvantageThe second and new level introduced with this overhaul of the loyalty programme is accessible from 400 points spent with Eurostar (€1 or £1 = 1 point), which corresponds to 5 round trips per year. These points can be spent with other high-speed carriers that are members of the alliance. Railteam as the SNCF, Deutsche Bahn, Thalys, Lyria... They can also be purchased from partners in the Club Eurostar Shop online shop. " Club Eurostar makes it easier to move up to higher levels and spend points with other partners in the travel industry. "she adds.
Finally, the Carte Blanche for frequent travellersThe "Eurostar Pass" is awarded after 1,800 Eurostar points have been accumulated, representing no fewer than 24 return journeys between the 3 capitals. In addition to the advantages of the two previous levels, this status provides all the services sought by business travellers, including express check-in before departure, access to Eurostar and Rail Team lounges in Europe, the taxi booking on arrival, use of Business Premier ticketing and assistance from Eurostar Club teams.
The new version of the application is up and running
The programme includes a digital component with a application which allows travellers to access their account and manage their points. When presented on the mobile phone, it opens theaccess to trade fairs and fast track without having to get out the Carte Blanche for passengers with this status. " We will continue to develop this programme and make it even more attractive. Having a better understanding of our frequent travellers will enable us to offer them even more attractive services. personalised offersnot available on our website "concludes Dorothée Mariotte.
