In 2022, the Hilton brand will set up shop in the heart of the historic university town of HeidelbergIt is also home to the headquarters of major companies and cutting-edge scientific centres, including the European Molecular Biology Laboratory.
As part of this development, the American group has signed a franchise agreement with property investor Invesco Real Estate to convert one of its properties formerly under the Crowne Plaza banner. " More and more owners are choosing to affiliate with our brands high-end and to our collectionsThis is a testament to the strength of the Hilton brand's commercial systems and international reputation." said Patrick Fitzgibbon, Senior Vice President, Development, EMEA, Hilton.
Located in the heart of Heidelberg, just a stone's throw from the castle and the baroque old townThe hotel is about to embark on a renovation phase which will be completed next year. Following this refurbishment, the hotel will offer business travellers 244 rooms and suitesAn executive lounge and seven meeting rooms, all in a meeting space of over 550 m2. There will also be a bar and restaurant, as well as a gym.
This forthcoming opening is part of a strong growth dynamic for the group in Germany. It already has more than thirty hotels, Hilton's supply is expected to grow by 50 % in the coming yearsThis will be under its flagship brand as well as its other brands. Recently opened hotels include a first hotel in Germany for the DoubleTree by Hilton brandin Frankfurt. From October, the Curio Collection will have a new member, the famous Wasserturm Hotel in Cologne, a former water tower transformed into a hotel and decorated by Andrée Putman in 1990.
Earlier in the year, the American group also signed an agreement with hotel operator Signo for the operation of ten hotels to be opened over the next five years. These developments mainly concern the mid-range and budget brands Hilton Garden Inn and Hampton by Hilton. As the first fruits of this partnership, two hotels with a predominantly business focus have already appeared in the heart of the city. Ruhr industrial region These include a Hilton Garden Inn in Herne and a Hampton by Hilton in Bottrop.
