It's no coincidence that the lifestyle hotel sector has been booming for some time now. And, in the face of this craze, IHG can count on its Hotel Indigo brand, whose portfolio should from 135 hotels to over 200 over the next three years. Launched in 2004, when boutique hotels were all the rage, this brand expanded at a measured pace until the turn of the last decade. At the end of 2010, it had just under forty hotels, followed by 65 in 2015, to reach the 100 mark by the end of 2020.
Today, Hotel Indigo is gearing up to accelerate its expansion worldwide, with 65 openings planned over the next few years for a total pipeline of 124 hotels. " We plan to open our next 100 hotels in almost half the time it took us to open the first 100.says Julienne Smith, Managing Director in charge of the British group's development on the American continent. Our team has worked hard to build and develop what is now one of the most successful lifestyle boutique hotel concepts and authentic in the sector" .
These contemporary hotels are firmly rooted in their destination, and customers expect authentic experiences. " We had to figure out how to bring this boutique brand to the forefront of neighbourhood life.Eric Viale recently explained, in an interview with our website. These things resonate even more today than they did in the past, and I'm a great believer in its potential in all the cities of Southern Europe with their rich heritage." . The brand has already established a presence in Barcelona, MadridMilan, Paris and Rome, dew Hotel Indigo hotels will be on offer this year in Florence, as well as in Bordeaux.in the Chartrons district, in addition to a second address planned for 2024 in Barcelona.
With a presence in many British and American cities, Hotel Indigo is also present in some of the world's major business centres, including Berlin, Brussels, Helsinki, The Hague and Warsaw in Europe, Hong Kong, Shanghai, Singapore and Taipei in Asia, and Dubai and Tel Aviv. The year 2022 saw the addition of Vienna and Brisbane to this list.New York welcomed two new establishments, one near Wall Street in the Financial District and another in Queens, Hotel Indigo Flushing. While the brand is also making detours into the leisure hotel sector - yesterday in Bali or Cagnes-sur-Mer in France, very soon in the Galapagos Islands and in the future in Barbados and on the island of Grand Cayman - Tokyo will see the brand appear at the end of 2023, in the Shibuya district.
To support the brand's momentum, IHG has just unveiled a new visual identityas well as a revamped website. " Rooted in storytelling, the brand's new look celebrates creative expression through illustrations that convey the unique spirit of Hotel Indigo's vibrant neighbourhoods around the world." explains the hotel group. Through an illustration created by local artists, each hotel will, in its own way, make an arty reference to its destination, for example with a blue emperor butterfly in Brisbane, an emblematic species of the Queensland region, or a gold coin recalling the prestige of the Dutch crown, such as the banking past of the building housing Hotel Indigo in The Hague.
