Accor acquired the company at the same time as the other lifestyle brands of the American group SBE, acquired by the French hotelier in 2018The Hyde brand is beginning to expand around the world. Following the opening of an all-inclusive and adults-only resort in Bodrum last May, it has just opened in quick succession in two major cities, Londres and Johannesburg. We look forward to Perth, Australia, later in the year.
Being the hotel version of the Hyde Lounge nightlife concept, launched in 2005 in Los Angeles on the Sunset Strip, says a lot about the trendy fundamentals of the brand. The Hyde London City, close to St Paul's Cathedral, is no exception to this rule, with its Black Lacquer cocktail bar in the basement, which comes alive with the sounds of DJs and emerging artists from late at night until the early hours. On the ground floor, the Leydi restaurant plays the Turkish card, offering meze, pide and grilled meat and fish accompanied by raki-based cocktails.
Because of its location in the City, on the Old Bailey, the hotel is open to both festive and corporate events, including launch parties, private dinners and meetings. The hotel's past has oscillated between innovative hospitality and office life. Dating back to the XIXe century, its listed building When it opened in 1874, it was home to the Spiers & Pond Hotel, billed as the first in the British capital to have electricity.
Just 150 years later, the site is returning to its original vocation with a hotel offering 111 rooms and suites designed by Studio Moren in a bohemian style inspired by the Victorian era. These include references to the work of Charles Darwin and the discovery of the kaleidoscope. Among them, the Headliner Suite, located in the attic of the building, stands out as much for its volume - 5m under the ceiling - as for its view of St Paul's Cathedral and its private marble-covered bar. In keeping with the spirit of the brand.
In parallel with this London opening, Hyde Hotels has set up in Johannesburg. Here too, it has taken over an old hotel, but a much newer one: voco Johannesburg, owned by the IHG group. Open in 2022 in the lively business district of RosebankAt the time, the hotel was part of a new multi-use building complex. Business travellers will still be able to find a locally popular restaurant, Proud Mary, as well as the meeting and coworking space Workshop17 The Bank, with 8 meeting rooms, 7 boardrooms and a vast seminar area. As for the hotel, which will be undergoing a minor refurbishment to bring it fully into line with the trendy Hyde brand, it offers 131 rooms, including 31 suites, and a fitness area.
After this first on the African continent, supported by Ennismore and the investor Kasada, backed by the Accor Group, Hyde will continue its down under expansion with its debut scheduled for this year in Perth. Located on Pier Street, in the heart of the Australian city recently linked to Paris on a direct Qantas flightThe Hyde Perth will offer 120 rooms and 18 suites, two meeting and event spaces, a restaurant and bar, and a swimming pool. For a fun beach club atmosphere. Still in the southern hemisphere, another Hyde hotel is expected in the medium term in New Zealand, in Queenstown.
