The new identity unveiled on Monday by what is now to be known as MagicStay has two main objectives: to gain greater international visibility, and to reposition the platform in the business travel market. "With an expanded offering representing a capacity of more than 83,000 rooms at the beginning of 2016 and tailored services, MagicStay is no longer just reaching trade show visitors and exhibitors, but all business travellers," summarise MagicStay's managers. This change of identity has been accompanied by a redesign of the website to make it more user-friendly. In particular, the platform has emphasised the increased number of accommodation selection criteria.
" This new identity goes hand in hand with our ever-increasing ambition, particularly internationally, to accompany business travellers on all their journeys, from overnight stays to medium-term rentals. "says Valéry Linÿer, CEO of MagicStay. " We are the first exclusively BtoB platform, with over 40,000 listings representing 83,000 rooms, and we should reach 200,000 rooms by the end of 2016. "he adds.
