Business travellers used to frequenting both Marriott Group hotels and Lufthansa Group airlines will be pleased to hear this announcement: the Marriott Bonvoy and Miles & More loyalty programmes have entered into a new strategic collaboration, described as a "privileged partnership". A " important step "For Dieter Vranckx, Commercial Director of the Lufthansa Group, this is part of the global loyalty strategy of the parent company of the German airline, as well as Austrian Airlines, Brussels Airlines, Swiss and, more recently, ITA Airways.
Marriott Bonvoy members can now link their Miles & More account online. " By offering our members privileged access to one of the world's leading hotel loyalty programmes, we are creating a truly unique value proposition, strengthening customer loyalty for both partners. "commented Dieter Vranckx.
The main aim of this strategic partnership is to accelerate the growth of the 36 million Miles & More members. to higher levels within this programme. Or, if necessary, to maintain their status. Travellers loyal to the German group's airlines can earn bonus points, i.e. 40 Miles & More points per eligible stay, up to a maximum of 120 points per year. And they can continue to earn Marriott Bonvoy points by staying at participating hotels under more than 30 brands.
At the same time, Miles & More members with Senator status and HON Circle members automatically benefit from the Marriott Bonvoy Gold Elite status and enjoy exclusive hotel benefits, with no additional conditions. This status allows them to earn an additional 25% more Marriott Bonvoy points, as well as other benefits such as upgrades and late check-outs, subject to availability.
" Marriott Bonvoy and Miles & More each represent excellence in their respective fields, hotels and aviation.said Satya Anand, President of Marriott International for Europe, the Middle East and Africa. This partnership is a fantastic alliance between two marks of confidenceunited by a shared commitment to enriching the travel experience ".
