Interview : Laure Le Cornec, Head of France at the Cyprus Tourist Office

What do you think are the destination's strong points? And what arguments do you use to convince your potential customers?

Laure Le Cornec - Cyprus is a very varied and original destination, as it is still little known on the French market. It has a rich cultural past, as well as beautiful beaches. As a result, it offers many possibilities for activities and sports such as hiking, golf and diving. What's more, the standards set by local service providers are very high, ensuring an excellent quality of service. It's also a festive island, where the art of living and gastronomy play an essential role. Finally, it's an easily accessible destination, because it's European.

What is the average length of an incentive trip? And what is the typical programme?

L. L. C. - In 2014, taking all markets together, 46 % of MICE trips were organised over a maximum of three days, 43% lasted between four and seven days and 11% lasted more than seven days. In fact, there really is no standard programme. Local service providers adapt to the specific requirements of their customers. Cyprus is able to offer unique activities based on local life and tailor-made experiences that incorporate Cypriot culture and nature.

It is said that the island's air links, to Paris at any rate, are not exactly to its advantage...

L. L. C. - Interest in the island is growing and 2015 was a very good year, with an increase of +25% in French customers. Nevertheless, this is a fundamental trend that has been developing for several years and is linked more to changes in the offer and air services.