Time-consuming Excel files, cross-referenced e-mails, cobbled-together rooming lists: managing participants is still the Achilles heel of the corporate events industry. Faced with this logistical no-man's-land, Kactus is entering 2026 with a miracle cure, or almost. The MICE specialist is today launching a highly promising application. The new tool centralises - at last - the booking of venues and service providers and all the operational preparations for the event. It's the perfect way to usher in a new era in event management.
It took over a year of co-construction with a number of major accounts (Air Liquide, Guerlain, Servier, etc.) before Kactus was able to make the launch official on 14 January. More broadly speaking, ten years of experience, feedback from the field and adjustments have finally led to this 2026 version of the Kactus platform. " Reinventing the event industry can't be done by decree. This is built over time, in contact with the field "sums up Arnaud Katz. After nearly ten years spent operating thousands of events, we have developed a simple method: start from real usage to design tools that work immediately, even on a large scale. It is this combination of experience and method that today enables Kactus to impose a more demanding standard of experience on the market. "says the CEO of Kactus.
In practical terms, this participant management application has been designed as a direct extension of the platform. It allows you to create a dedicated, customisable site for each event, organise polls to choose the dates, and customise the registration form. The tool can then be used to send invitations and track registrations, while collecting information on participants: dietary restrictions, transport, choice of activities, accommodation, etc. The application automates the management of rooming lists, and centralises communication with all the service providers involved. Finally, during the event, the platform can be used to manage interaction with participants. Ultimately, organisers have access to a real-time dashboard that gives them a consolidated view of the event from start to finish.
Claiming " a clear product vision that contrasts with market practices "The management of Kactus is confident that it can rely on " real use and on continuous iterations "through a method that places the experience at the heart of event performance, for organisers and participants alike ".
