InterContinental Hotels Group's new loyalty programme focuses on the MICE (Meetings, Incentives, Conventions, Exhibitions) market: until 30 June 2012, organisers of business meetings can be rewarded according to the size of the event. The prizes range from an iPod Shuffle for €2,500 to an iPad 2 for €12,000 or more. "The Meet&Get initiative is our way of thanking them for the trust they place in us when they ask us to provide accommodation and help them organise their business meetings successfully," said Mike Greenup, Vice President Marketing Europe at IHG.
