The MOB concept has now found its long-stay incarnation with the inauguration of the MOB House, right next to the first MOB Hotel launched in 2017 by entrepreneur, philosopher and designer Cyril Aouizerate. Still at heart of the Puces de Saint-Ouen with Philippe Starck on the design side and Michel Reybier on the investment side.
While the first MOB highlighted the development of this booming district in the eyes of travellers and Parisian customers, the MOB House is aimed at nomadic workers and travelling entrepreneurs, with accommodation comprising 100 "3 in 1" rooms. In other words, a room that combines a large bedroom, an office and a fully-fledged meeting room in a single modular space, all of which makes for top-of-the-range accommodation with palace-quality beds, solid oak parquet flooring and an eco-responsible approach, like the rest of the hotel, with walls treated with a mixture of clay and straw, some strands of which you can still make out.
But the venue also lends itself to business meetings outside the walls of the rooms. Close to reception, " a few divans and coffee tables welcome the guests.working meetingssays Cyril Aouizerate. There's also the 'conspirators' table', which we like to call the 'Politburo', where a dozen or so people can meet, think and act. "
This impertinent and thoughtful spirit can also be found in the seminar rooms, which exhibit " for all to see and for everyone to be inspired by The right to be lazy by Paul Lafargue, a painting by Gaspard Delanoë entitled Never workor The Communist Party manifesto of Marx" . In addition, a large table d'hôte will host local entrepreneurs, and the hotel will act as an incubator, providing a home base for 20 nomadic workers from Saint-Ouen for a year.
However, the MOB House does not focus solely on work, but invites you to take your time, and offers a certain idea of luxury. The establishment leaves plenty of room for relaxation, with a gym and a bar. a 200-seat brasserieThe Feuille de Chou restaurant has a menu designed by Michelin-starred chef Jérome Banctel, who favours small-scale organic producers and short supply chains. The 20-metre outdoor swimming pool is set in the heart of a tree-lined garden of over 2,000 m2. " Like all urbanites, and even more so after the COVID crisis, we are driven by the need for space.says Cyril Aouizerate. In my opinion, this is a new definition of luxury in the age of the "Co2" generations - Coliving, Coworking, Carpooling - where sharing space is becoming the norm for the sake of economy and sobriety. "
After Saint-Ouen and Lyon in the Confluence district, other destinations will soon be able to discover the Mob concept, including Bordeaux and Washington in 2023 and Los Angeles, with Tel Aviv and Florence also on the cards.
