The long-awaited reopening earlier this year of the luxurious Radisson Collection Berlin, after a dramatic incident that ravaged its lobby and destroyed its star attraction, its gigantic aquarium, crowned the hotel group's expansion phase after a historic year in 2024. Its best year ever in terms of both openings and signings, with a host of new additions from the Radisson Collection Rome Antica to the art'otel London HoxtonFrom Radisson RED lifestyle hotels in Berlin, Belgrade and Krakow to new leisure resorts on the Mediterranean. A dynamic that has also included...
The long-awaited reopening earlier this year of the luxurious Radisson Collection Berlin, after a dramatic incident that ravaged its lobby and destroyed its star attraction, its gigantic aquarium, crowned the hotel group's expansion phase after a historic year in 2024. Its best year ever in terms of both openings and signings, with a host of new additions from the Radisson Collection Rome Antica to the art'otel London HoxtonFrom Radisson RED lifestyle hotels in Berlin, Belgrade and Krakow to new leisure resorts on the Mediterranean. This momentum also extended to France in 2024, with the opening of a Radisson at Reims.
This is why Elie Younes, Director of Global Development for the Radisson Group, says that its European network is "... a real success story. good to excellent" . " We continue to dominate the high-end segment on the continent, in both urban and tourist areas." he believes, pointing out that Radisson Blu has established itself as Europe's leading upmarket brand for over a decade.
In France, Radisson Blu has just made its debut in Montpellier. last Marchin the former Crowne Plaza next door to the Le Corum conference centre. Pending another major development in Paris, in the Triangle tower rising above the Porte de Versailles exhibition centre. Last year also saw the announcement of another major project, the Maison Rivoli Paris, a future Radisson Collection hotel. expected in 2027. Meanwhile, the group has already strengthened its presence in the Paris region with the addition of the Relais de La Malmaison to its Radisson Individuals collection.
As in Paris, Radisson Collection has found an ideal place to do its business. forthcoming debut in Madridon one of its main arteries, Calle de Alcala, with thehe ongoing conversion of the former headquarters of Banco VitalicioThe building, which dates back to the 1930s, is now a luxury hotel. There are now around ten hotels in the Iberian PeninsulaWith 64 hotels in operation and under development in its largest market, Germany, the group intends to strengthen its presence in this important market with several forthcoming openings, including a resort in Tenerife and two Radisson RED lifestyle hotels in Malaga and Porto.
At the same time, Germany remains a land of growth for the hotel group with, in addition to the reopening of the Radisson Collection in Berlin, new members in waiting for its Radisson Individuals brand in the old town of Constance, near Ludwigsburg station and in the Heilbronn business district, next to the Wissenschafts- und Technologie-Zentrum technology park. Later this year, the group will add a new link in Osnabrück for its Prize by Radisson brand.
Formerly known as prizeotel, this design brand at a low price has changed its original name to Prize by RadissonThis rebranding marks a desire to accelerate development by building on the group's reputation with customers and owners. Radisson recently announced its arrival in Norway, in BergenRadisson Individuals, as part of the conversion of four hotels later this year in partnership with Magic Norway AS. While two of the hotels will be converted to Radisson Individuals, the other two will become Prize by Radisson, Solheimsviken Bergen and Prize by Radisson, Xhibition Bergen City.
Similarly, the brand will be leaving its German comfort zone to set up across the Channel, in Glasgow, with the transformation, by summer 2026, of a former Campanile located on the site of the Scottish Event Campus, Scotland's largest exhibition centre. But, still in the United Kingdom, the Radisson group will above all be indulging in its favourite sport: integrate hotels into stadiums.
After taking over the Marriott hotel at Twickenham rugby stadium and affiliating the establishments at Blackpool and Bolton football grounds to its Radisson Individuals brand, while also awaiting a Radisson at Oxford United Football Club, the group has announced its transfer to the English Premier League's flagship stadiums: at Manchester Citythe Etihad Campus. Part of the expansion plan for the North Stand, this Radisson Blu hotel, named The Medlock after the river running beneath the stadium, is due to open at the end of 2026 and will offer 401 rooms. Residents will be able to enjoy a unique experience: a walk on its roof overlooking the pitch.
