"The launch of the Mice brand is timely, as Singapore's tourism industry is undergoing a year of change, with key tourism events that will provide countless opportunities for event organisers and business travellers alike," explains Melissa Ow, STB's Vice President Business Tourism and Mice.
Singapore welcomed 9.7 million visitors in 2009, and expects to welcome between 11.5 and 12.5 million in 2010, an increase of 20 to 30 %. To this end, it offers a comprehensive range of facilities for organising conferences and incentive breaks. For example, Singapore has the first Universal Studio theme park in Southeast Asia and has introduced the City Advantage Smartphone, which provides access to the City Advantage Guide, a compact directory of leisure and entertainment options designed for event organisers.
Internet : www.stb.gov.sg and www.yoursingapore.com
