Organising an entire business trip, booking the train, the car, the hotel: all this is now possible via the website or the app. SNCF Connect. While the site was already inviting travellers to hire their car by linking to theAvis-BudgetAccommodation has now been added to the booking process on the rail company's website. In this context, who better than the Accor groupWith its 1,700 hotels in France and many more in destinations served by Eurostar and Lyria, could the SNCF partner it to offer this new possibility? Hence the strategic partnership between these two heavyweights of French tourism, through a link between SNCF Connect and ALL, the ALL booking platform and loyalty programme, which has just come into effect.
" This partnership between two of France's leading e-tailers in the travel industry will enhance ALL's appeal and reputation, while enabling us to promote sustainable and responsible practices." said Mehdi Hemici, Accor's General Manager for Loyalty & E-commerce. It should be noted that the hotel group's loyalty programme is also a partner of a number of airlines, notably through "Miles + Points" cross-loyalty agreements with Air France, Qatar Airways and Qantas.
From now on, when booking a ticket, users will be invited, once they have chosen their timetable and before proceeding to payment, to book a hotel from the Accor group, with a redirect to the ALL.com website. Passengers can also access this accommodation offer directly via the "More than just trains" insert on the application or from the "Travel" or "Offers" tabs on the website. A unity of place, time and action to organise their stay in just a few clicks.
This hotel reservation platform dedicated to SNCF Connect was created by Gekko, an Accor subsidiary and the parent company of SNCF Connect. HCorpoAccor travellers will be able to enjoy all the benefits of the loyalty programme. " Because the journey doesn't stop at the stationI am delighted to be partnering with ALLsaid Julia Etaix, Commercial Director of SNCF Connect & Tech. Thinking about the travel offer in its entirety is the strength of this collaboration, which provides an additional service for putting together a made-to-measure journey on the SNCF Connect website and app." .
