Google Trips, the new leisure app?
Following on from Google Hotels, Google Flights and, of course, Google Maps, the American giant is now taking the next step in a travel offensive that is as patient as it is inevitable. The new Google Trips application has been available since last Monday, not only on Android but also on iOS. And, of course, its launch has not gone unnoticed... Already heralded as the 'killer' travel app, Google Trips...
Direct Connect: Lufthansa joins forces with Google Flights
Lufthansa is thinking ahead. At a time when several business travel associations are suggesting, with studies to back them up, that the introduction of the GDS tax is leading to a flight of business customers, the German group is continuing in the same vein. The carrier has just announced the development of 'Direct Connect' connections, and a new 'Direct...
Starwood switches to Google Glass technology
An offshoot of the smartphone application, the Google Glass version takes advantage of the functions of these futuristic glasses, particularly for viewing and locating hotels. "Travellers are more tech-savvy than ever, and wearable technology is the latest platform for providing easily accessible information and meeting the needs of our...
Google sets out its hotel ambitions with Room 77
From one day to the next, from acquisitions to partnerships, Google's aims in the world of travel are becoming clearer. While the Hotel Finder and Flight Search tools have not yet revolutionised the booking process, especially in the corporate world, they certainly herald new, far more ambitious tools, which will be able to draw on the expertise of Google...
