MICE

After Paris, all roads lead to Rome for Barceló. In the summer of 2025, the Spanish group opened its first hotel in France on the outskirts of Paris, in Levallois-Perret. The takeover of the Evergreen hotel, renamed Occidental Paris Levallois, provided it with a major business hub of 338 rooms and ten meeting rooms capable of hosting...

What are the main challenges facing conference centres in 2026? The IACC (International Association of Conference Centres) has compiled some answers in the new edition of the Meeting Room of the Future study. With a panel of 425 centres in 19 countries, the association was able to leverage a wide range...

At the heart of the legendary 24 Hours of Le Mans circuit, the Porsche Experience Center Le Mans redefines company seminar codes. Here, meetings take on another dimension. Far from ordinary rooms, teams operate in a premium environment where the emotions of motorsport combine with professional efficiency. Between high-end infrastructure...

From the 10th heaven to the fifth star. Of course, the Pullman Paris Tour Eiffel will always be topped by its 10th-floor rooftop, offering an unparalleled view of the Iron Lady to companies meeting in its 280m² Trocadéro lounge, or in its four other rooms. While during periods of...

Faced with an increasingly unstable global environment, the MICE sector now has to contend with multiple risks: geopolitical tensions, cyber-threats, unbridled artificial intelligence, climate disruption, and disinformation. To help the industry better anticipate these challenges, the Copenhagen Convention Bureau presented its "Copenhagen... at IMEX Frankfurt, the MICE trade fair.

Two new hotels and two opposing atmospheres for Marriott in Budapest. On one hand, prestige with a luxurious St Regis in a historic palace. On the other, a playful spirit with its contemporary brand Moxy, which continues to strengthen its presence in Europe by adding a new capital in the east of the continent to its list of addresses…

The game of communicating vessels. If the Radisson group has lost a property in Dubai – the Radisson Blu Dubai Media City closed at the end of April for renovation before changing hands next year – it has already compensated for this loss with the opening of the Radisson Blu Hotel, Dubai Barsha Heights. Located in a district…

While Cannes is busy with its cinema, Frankfurt is putting the MICE sector in the spotlight. Awards and accolades are indeed following one another at the IMEX show in Frankfurt. In parallel with the ICCA unveiling its ranking of the largest congress cities in the world, Cvent presented its list of the best meeting destinations and hotels…

There are two ways to experience a business trip to Casablanca. The first involves a whirlwind of meetings, quick dinners, and an express return. The second – more intuitive, almost instinctive – involves staying. And it's often then that the trip truly begins. Because once the screens are closed and the diaries cleared, the city…

How is Parc Astérix's MICE activity characterised? Rodolphe Lauron - Parc Astérix hosts an average of 200 events per year, from ten people to a thousand participants. If we dropped to around 150 operations in 2025, their size increased, mobilising more rooms and more suites, with an impact…

A return to normal, or almost. Paris, which fell to 6th place in the 2024 ICCA rankings, with many organisers avoiding the capital in the Olympic year, has regained its position among the world's leading congress cities in 2025. In the musical chairs game played with Vienna…

In Brussels, a new approach to professional events is emerging, Brussels Convention Street, which aims to make the Mont des Arts a connected congress district by linking the SQUARE convention centre to four emblematic institutions: BOZAR, KBR – Royal Library of Belgium, the Royal Museums of Fine Arts of Belgium and the BELvue Museum.

"Luxembourg, the destination, has all the hallmarks of a great one" to paraphrase a famous 1980s advertising slogan. This is indeed what comes to mind when discovering Luxembourg City. Admittedly, it has "only" 140,000 inhabitants, but it offers everything that makes a capital city appealing – on a small scale. This…

A shared past, a likeness to modernist architecture, but a different future. In the 1950s-60s, the Hilton hotels in Athens and Istanbul marked the international debut of the brand. Opened in 1955 as what was the very first hotel built outside the United States after the war, the Hilton Istanbul Bosphorus still retains it...

It is the jewel in the crown of business travel in South Africa. The Cape Town International Convention Centre, or CTICC, is an exceptional venue of nearly 141,000 m² which consists of two parts, CTICC 1 and CTICC 2, connected by a skywalk. In total, the complex, which allows...

He was all that was missing to return to the golden age of the Orient Express legend. The largest sailing ship in the world, with its 220 metres in length and 25 in width, its three masts towering over 100 metres, and, inside as well as on its decks, everything you need to charm a…

Younger and with a higher grade: the Hyatt group is preparing a gentle palace revolution in Nice. Its luxury brand The Unbound Collection, launched ten years ago, will soon preside over the destinies of a legendary address on the Promenade des Anglais: the Palais de la Méditerranée. Closed since…

What message have you brought to Paris with you? What would you like participants to take away from the Var in terms of business tourism? Guillaume Decard - We are offering an additional service, business tourism, in addition to what we can propose in the Var: agrotourism, outdoor activities, tourism of...

From its 55 storeys, it is all of Morocco and its future that can be contemplated. Inaugurated in Rabat in mid-April by Crown Prince Moulay Hassan, the Mohammed VI tower dominates the Moroccan capital and the city of Salé, the Grand Theatre of Rabat designed by Zaha Hadid, like the international airport, both...

How is the events sector in Bordeaux performing? Amélie Dechénais - The destination has seen continuous growth since the pandemic. Between 2024 and 2025, we are observing a certain stabilisation, but at particularly high levels with trade fairs that are mainly national in scope, as well as international scientific and professional congresses. This momentum…