MICE

Canada is something of the poor relation in the football World Cup due to the limited size of its stadiums by FIFA criteria. Only thirteen matches will take place there, 7 in Vancouver and 6 in Toronto, including just one round of 16 match. The country is nonetheless hoping for tourist revenue and…

To be a guardian and protector of nature, rather than its master and owner: this is the spirit of a seminar house in the Chateauform group located in the upper Chevreuse Valley, the Château Regen'Ronqueux. A name that says a lot about the venue's ambitions. That is, not just to offset or limit the footprint of professional events, but to regenerate...

This year, the IFTM trade show will take the Silk Road route, the route of Samarkand and Bukhara. From 15 to 17 September, as always at Paris Expo Porte de Versailles, the major event for leisure and business tourism professionals will be showcasing Uzbekistan, its UNESCO-listed historical jewels and its natural beauties…

Monterrey was already benefiting from its proximity to the United States to consolidate its economic standing. It was also in the capital of Nuevo León that Elon Musk announced the project for a Gigafactory three years ago. It is now getting closer to Europe with the inauguration of a very first direct flight from Paris CDG by Aeromexico in April…

Los Angeles remains a must-visit destination for MICE in the United States. The "wow" factor is immediate thanks to its Californian spirit, its original museums and venues for hosting events, its restaurants with unique and varied cuisine, its 300 days of sunshine per year, not to mention its coast with seaside resorts...

You've just launched OneMICE, a MICE expense management solution driven by Chateauform and the German platform MICE Portal. What is the origin of the project? J. d. Villeneuve Bargemont - This project was born from a shared observation and a common vision among the three co-founders: the MICE intermediation market is evolving…

The election of Eric Ciotti as mayor of Nice and its Métropole has led to a re-examination of the city's business tourism projects, with some of the former mayor Christian Estrosi's projects not favoured by his successor. However, the mayor has ultimately decided to approve the one aiming to create a large MICE hub on...

One is joining the luxurious The Unbound Collection by Hyatt brand, while the other was already part of it. However, all of them, each in their own way, have recently made headlines. First, the Hôtel Martinez in Cannes, which has just joined the exclusive circle of French "palaces", becoming the city's sole hotel to have been elevated...

To sow new ideas: this is the very essence, etymologically, of a seminar. To sow seeds that, later, may prove fruitful. Seminars convey this desire to go further, together, acting as a crucible conducive to reflection and, consequently, to action. Whether they focus on the material or the spiritual, for that matter, when it is…

The renovation of the Grand Hôtel Roi René has just been completed. What was the philosophy that guided this project? Elisabeth Mendes - The idea was to restore the nobility to this iconic place. To respect the hotel's architecture, and above all, to showcase Provence. The fresco at the entrance, the crown of King René, the fountains…

After Paris, all roads lead to Rome for Barceló. In the summer of 2025, the Spanish group opened its first hotel in France on the outskirts of Paris, in Levallois-Perret. The takeover of the Evergreen hotel, renamed Occidental Paris Levallois, provided it with a major business hub of 338 rooms and ten meeting rooms capable of hosting...

What are the main challenges facing conference centres in 2026? The IACC (International Association of Conference Centres) has compiled some answers in the new edition of the Meeting Room of the Future study. With a panel of 425 centres in 19 countries, the association was able to leverage a wide range...

At the heart of the legendary 24 Hours of Le Mans circuit, the Porsche Experience Center Le Mans redefines company seminar codes. Here, meetings take on another dimension. Far from ordinary rooms, teams operate in a premium environment where the emotions of motorsport combine with professional efficiency. Between high-end infrastructure...

From the 10th heaven to the fifth star. Of course, the Pullman Paris Tour Eiffel will always be topped by its 10th-floor rooftop, offering an unparalleled view of the Iron Lady to companies meeting in its 280m² Trocadéro lounge, or in its four other rooms. While during periods of...

Faced with an increasingly unstable global environment, the MICE sector now has to contend with multiple risks: geopolitical tensions, cyber-threats, unbridled artificial intelligence, climate disruption, and disinformation. To help the industry better anticipate these challenges, the Copenhagen Convention Bureau presented its "Copenhagen... at IMEX Frankfurt, the MICE trade fair.

Two new hotels and two opposing atmospheres for Marriott in Budapest. On one hand, prestige with a luxurious St Regis in a historic palace. On the other, a playful spirit with its contemporary brand Moxy, which continues to strengthen its presence in Europe by adding a new capital in the east of the continent to its list of addresses…

The game of communicating vessels. If the Radisson group has lost a property in Dubai – the Radisson Blu Dubai Media City closed at the end of April for renovation before changing hands next year – it has already compensated for this loss with the opening of the Radisson Blu Hotel, Dubai Barsha Heights. Located in a district…

While Cannes is busy with its cinema, Frankfurt is putting the MICE sector in the spotlight. Awards and accolades are indeed following one another at the IMEX show in Frankfurt. In parallel with the ICCA unveiling its ranking of the largest congress cities in the world, Cvent presented its list of the best meeting destinations and hotels…

There are two ways to experience a business trip to Casablanca. The first involves a whirlwind of meetings, quick dinners, and an express return. The second – more intuitive, almost instinctive – involves staying. And it's often then that the trip truly begins. Because once the screens are closed and the diaries cleared, the city…

How is Parc Astérix's MICE activity characterised? Rodolphe Lauron - Parc Astérix hosts an average of 200 events per year, from ten people to a thousand participants. If we dropped to around 150 operations in 2025, their size increased, mobilising more rooms and more suites, with an impact…