sport

Founded in Strasbourg, the Plainitude events agency has changed latitude in recent years, setting its sights on Toulon, its new home in 2022. Local fervour and the agency's tenuous link with the world of sport have led it logically into the world of rugby. Plainitude is now the link between the...

The capital's biggest club, with a Jean Bouin stadium refurbished just ten years ago under the leadership of Rudy Ricciotti, in a prestigious and strategic geographical area: on paper, Stade Français Paris has solid arguments to play the leading roles on the pitch...

Temples of rugby during the weekend, France's rugby stadiums also vibrate - differently - during the week. As well as the grandstands that naturally allow them to host large-scale events, these multi-purpose venues invest in more exclusive areas. Here's a six-stop tour of France, before finishing with a...

Last March, your Group symbolised the handover from Frédéric Oudéa to Slawomir Krupa at the head of the Executive Board with a rugby match in the salons of the Stade de France. Was this a coincidence? Katia Lazarew - The date of the France-Wales match did indeed coincide with...

How do you explain the strong link between rugby and the corporate world? Jad Zoghbi - Rugby and the corporate world go together extremely well. Their values are quite similar, whether it's cohesion, solidarity or the team taking precedence over the individual. For managers, rugby illustrates what they are trying to achieve...

For the next two months, these will undoubtedly be the last trade fairs where we talk. Some business, but mostly rugby. Framing, chistera or collapsed scrum: in the dressing rooms and hospitality areas of the nine stadiums hosting the World Cup, the language of management will become oval-shaped. Nearly...

A rugby pass: to coincide with the France-Wales match in March, the Société Générale group staged a theatrical handover between Frédéric Oudéa and Slawomir Krupa, the new head of the Paris-based bank. It was a publicity stunt that drew on the strong links between the...

Friday 8 September, 9.15pm, Saint-Denis: it's time for the tenth Rugby World Cup, organised in France for the second time in its history. With a choice match-up: France-New Zealand. The excitement generated by the competition, the magic of the haka and the performances of the French team should all contribute to a...

While Accor, through its partnership with PSG and its involvement in hospitality for the Paris 2024 Olympic Games, is flying the flag for French sport, other groups are also involved in the French sporting world in a more discreet way. Marriott, which shares Accor's concept of building loyalty by offering exclusive experiences to its customers, is one of the most...

Promoting your image through a global star. It's easy to imagine how pleased Accor's marketing managers were when it was announced that Lionel Messi would be joining Paris Saint Germain in 2021. As the club's shirt sponsor for the last two years, the French hotelier was already seeing the reputation of ALL, its new loyalty programme, being raised...

Announced at the beginning of 2019, at the same time as PSG's shirt sponsorship, the details of the ALL loyalty programme were not actually presented until the end of 2019, in December. In other words, a few weeks before the start of the pandemic. Has its growth been affected? Mehdi Hemici - Indeed, we were completely...

Alongside the unveiling of these new foldable smartphones, Samsung also presented two new products, starting with the Galaxy Buds2 Pro in-ear headphones, priced at €229. These ultra-light 15% earphones are more compact than the previous version, and offer audio quality that is claimed to be "exceptional". They are in fact...

What could be more beautiful than New York, Tokyo or Shanghai seen from above? However, concentrated on their running pace or bent over the elliptical bikes set up in their hotel fitness club, do mobile executives really have time to appreciate the sublime panorama before their eyes? Running. All the time.