At the end of September, Monaco hosted a round table bringing together Vistajet management - Matteo Atti, Marketing Director and Simon Rochefort, Vice President Sales - and its partners Bombardier through its Director of Product Strategy and Sustainability Mathieu Noël and VP Sales Europe Ettore Rodaro, as well as Benetti Yachts, represented by Marketing Director Camilla Calza and Anders Kurtén, Managing Director of Fraser Yachts.
The emphasis was on the quality of the offer, essential for business travellers, but also on the efforts of private aviation and the manufacturer Bombardier to offer an ever more comfortable and durable product. " Innovation, sustainable development, service excellence and high quality are the hallmarks of our on-demand transport business." said Matteo Atti, Marketing Director of Vistajet. This was echoed by the two yacht companies, Benetti and Fraser. " We spend a great deal of time with our clients before the commissioning of a private yacht, to understand and even anticipate their expectations and needs." said Camilla Calza, Marketing Director of Benetti Yachts.
Undeniable success
In fact, business aviation continues to ride the wave of success. " We haven't stopped since the Covid crisis. I'm even talking about a the golden age of business aviation. And geopolitical crises make no difference, because we adapt.says Simon Rochefort. In fact, these crises demonstrate our ability to offer a totally flexible product that responds to the needs of both business and private travellers." . Vistajet's business in Europe is booming, and France is no exception. " There was growth of 14% in France. The top 5 airports for business aviation include Paris and Nice." says Simon Rochefort.
What are the secrets behind the success of business aviation? Suggest a à la carte itinerariesThese are the qualities that appeal to today's business aviation enthusiasts. This is what attracts business aviation fans today. " We are now attracting a younger clientele. We used to have an average user age of 50. We're now more in the 40s, with a wider range of social groups." says Matteo Atti.
As well as offering impeccable service, Vistajet uses the very best technology to provide passengers with optimum comfort. But also to help protect the environment. The Bombardier Global 7500 combines luxury with technological advances in all areas. The aircraft can fly 17 hours non-stop over a distance of more than 14,000 km. A capacity to connect 96% around the world, the equivalent of some 200 territories and countries." says Matteo Atti. For example, flying from Paris to Santiago de Chile or from Paris to Bali.
A luxurious and comfortable aircraft
The Bombardier 7500 used by Vistajet can accommodate 14 passengers and two attendants. It has bathrooms and a galley, as well as a main area that can also be used as a conference room. Among the technologies to enhance passengers' well-being, the aircraft offers lighting adapted to the needs of the passengers. reduce the effect of jet lag as well as lower cabin air pressure. Again, to help passengers feel less tired. The 14 seats can also be converted into 6 beds for 8 people.
At the same time, Bombardier is working on new environmentally-friendly solutions for its aircraft. Vistajet and the aircraft manufacturer have been committed for several years to reduce greenhouse gas emissions by 25 % by 2025 compared with 2019 levels. The future Bombardier Global 8000 aircraft should further improve aircraft performance.
Finally, artificial intelligence is already helping to optimise both the comfort of a flight and its environmental performance. " It's true that we're facing a a real revolution with AI. This allows us to operate our fleet and our flights more intelligently by better anticipating possible obstacles, restrictions or even changes in the weather. AI gives us a very Cartesian approach to the management of our fleet and its use. Which also satisfies the customer" explains Simon Rochefort.
While AI is becoming more and more a part of everyday business aviation, Vistajet still believes that its best asset remains... people. " Having the right staff to support our customers and meet their every need remains the cornerstone of our business." says Matteo Atti.
