Grab in just a few years the leading car-sharing service in South-East Asia but also meal deliveries. Founded in 2012, the company operates in 500 Asian towns across eight countries. On average more than 2.5 million people use the application every day.
A windfall of customers that could not leave anyone indifferent Marriott International. At the end of October, the two companies signed a major strategic partnership. The agreement will enable the two companies to integrate their offerings. Marriott International is joining the largest applications platform in South-East Asia. For Grab, it is the the largest ever partnership with a hotel group.
Integration in South-East Asia
November saw the first effects of this integration between Grab and Marriott at Singapore. This is a first step, as Grab users will eventually be able to access an online restaurant offer at 600 restaurants and bars in Marriott establishments throughout South-East Asia. The offer concerns Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
The agreement also allows users of the application to pay for their meals in a Marriott hotel with GrabPay. Singapore will be the first market to apply GrabPay in Marriott's food and beverage outlets.
Another important point: Grab and Marriott customers will be able to accumulate points on loyalty programmes of both companies. The conversion can be made between GrabRewards and Marriott Bonvoy. Reciprocity of the two programmes will become effective from the first quarter of 2021.
From his side, Marriott to promote transport for its customers via Grab. Finally, promotional offers will be available to customers of both companies.
" Our collaboration with Grab is a way of designing a smoother travel experience by leveraging the expertise of a super app in the region" said Rajeev Menon, President Asia-Pacific (excluding China) of Marriott International at the signing of the agreement.
