Accor is strengthening its lifestyle positioning with the signing of a partnership with an innovative new brand, Faena. A few weeks after announcing its alliance with Ennismore, designed to create the world's largest operator of this trendy offering, the French hotel operator is forging closer ties with a player renowned for its a concept combining art spaces, residences and luxury hotels.
As a creator of "unique, socially responsible, holistic universes rooted in cultural experiences", Faena has deployed its expertise in the creation of "unique, socially responsible, holistic universes rooted in cultural experiences". Miami and Buenos Aires from genuine cultural and hotel "districts in collaboration with the best architects, designers and artists. In Buenos Aires, for example, Philippe Starck and Foster+Partners in Buenos Aires took part in this project, which left its mark on the city. the regeneration of the Puerto Madero district.
" Faena Districts modify the centre of gravity of cities within which they are located, for the benefit of local populationscommented Sébastien Bazin, Chairman and CEO of Accor. These Districts will serve as a model as we work with Faena's teams to realise their vision and ambitions for international development. "
In addition to taking over the management of Faena Buenos Aires and Faena Miami, classified second best hotel in the United States and twelfth in the world by Condé Nast Traveler readers, Accor will work with Alan Faena to roll out additional Districts in some of the world's most popular destinations, including Dubai.
" We plan to reinventing lifestyle hotelsto roll out revolutionary concepts that will redefine the codes of the sector (...), to change old paradigms and to become new international cultural epicentressaid Alan Faena, founder of the brand in partnership with Len Blavatnik. We've always dreamed of sharing the Faena philosophy with a wide audience, while taking our artistic vision international: thanks to Accor, this dream is becoming a reality. "
In the same vein, the French hotel group had already acquired in 2018 in the United States of 21c Museum Hotels, concept combining contemporary art museums, boutique hotels and restaurants with around ten establishments in the Mgallery collection.
