The next few months will see the arrival in South-East Asia of the low-price lifestyle brand Tribe from Accor, as well as the luxurious Vignette Collection of IHG. As part of the global roll-out of these new brands, the Tribe brand will open in Cambodia next February with the opening of the Tribe Phnom Penh Post Office Square.
Launched in Australia in 2017 and since appeared in Europe, in Paris and Carcassonne, with Amsterdam and Warsaw to follow, the brand will be unveiling its lifestyle spirit in the old post office district, which dates back to the French colonial era, with a 260-room design hotelAll with top-of-the-range details such as garment steamers, bathrobes and Nespresso machines.
In keeping with its lifestyle concept, the future Tribe aims to become a popular place to live in the Cambodian capital, with its bar and restaurant. rooftop restaurant and its outdoor saltwater swimming pool overlooking the Mekong. A place dedicated to relaxation, then, but also to work, as the hotel will have a coworking space flexible and welcoming for digital nomads.
The Tribe concept has enormous potential in South-East Asia" says François Leclerc, Deputy Brand COO of Ennismore. Developed as part of the joint venture between Accor and Ennismore, focused on lifestyle hotels, the brand will see new addresses added in Asia in the coming months in Bali, Phuket, Manila and Singapore.
Like Accor, the British group IHG is to extend the footprint of its Vignette Collection brand to South-East Asia, launched at the end of last year. Intended to welcome independent luxury hotels into its fold, from March this collection will offer a first address in BangkokSindhorn Midtown.
Opened in 2020, this design establishment offers 393 rooms decorated with works by local artists, a swimming pool perched on the roof of its tower, three bars and restaurants, including one in collaboration with Michelin-starred chef Saneh Jaan, as well as a 170 square metre meeting space for business travellers.
Located in the Langsuan district, with easy access to the Sukhumvit and Silom districts, the Sindhorn Midtown is the perfect place to relax and unwind. part of the Sindhorn Village complexThis is the Sindhorn Midtown, but also another IHG lifestyle hotel, the Kimpton Maa-Lai Bangkok. Both are owned by Siam Sindhorn.
" We are delighted to extend our partnership with Siam Sindhorn and to welcome Sindhorn Midtown.This is our first Vignette Collection hotel in Asia," said Serena Lim, Vice President of Business Development for IHG in the region. We note that owners are increasingly interested by integrating their independent, world-class hotels into the Vignette collection."
While Thailand is a A fast-growing market for IHGwith 29 hotels of eight different brands in the country and 34 other properties in the pipelineA second Vignette Collection hotel is due to open in Pattaya shortly.
