The top 10 worldwide presented by MKG Group confirms the hierarchy presented by Voyages d'Affaires last March. Marriott remains by far the world's leading groupThis is in line with the growth recorded in previous years, of +3.1% in 2020 and +4.8% in 2019. This represents growth in line with previous years, of +3.1% in 2020 and +4.8% in 2019.
While Marriott dominates the rankings, with a total of 1,456,478 rooms worldwide, its nearest rival is the London Marriott, the Chinese group Jin Jiang is closing the gap year after year that separates them. With 1,203,170 rooms worldwide, but a net gain of more than 100,000 rooms over 2021 (+9.91TP3Q), the Chinese hotelier continues to expand its footprint in Asia, with its Jinjiang, Kun Lun and Metropolo brands. But the group that owns Louvre Hotels and parent company of Radisson Hotel Group is also a major player beyond the Far East, benefiting from the dynamism of its Western subsidiaries.
The rankings published by MKG highlight the continuing growth momentum of Chinese hoteliers. In the same way as Jin Jiang, the Huazhu group can play on several fronts to extend its network. In addition to its Hanting, Ji, Cristal Orange and Blossom House brands in China, the group also owns Deutsche Hospitality from 2019 and is benefiting from the expansion of the Steigenberger and InterCity. Huazhu thus posted the strongest growth in the Top 10 in 2021 with +15.8%.
Further down the ranking, Greentree Hospitality is knocking on the door of the top 10, BTH Hotels has also broken into the world's top 10This year, BTH took tenth place in the European Retail Awards, driven by its Jianguo and Home Inns banners, among others. To achieve this, BTH took tenth place in theOyo Indianwhich made a dazzling breakthrough on the hotel scene a few years ago before the wind blew back, losing two-thirds of its hotels in China and scaling back its international ambitions.
As a result, Oyo's supply will fall by -21.4% in 2021, although much less than in 2020, when the fall exceeded 50% (-54.3%). A major air pocket for a group now on the road to stabilisationMKG stressed that "SoftBank, the company's main investor, received the backing of Microsoft in the summer of 2021, which should breathe new life into the company founded by Ritesh Agarwal, which launched a vast restructuring programme in 2021. "This programme has resulted in a halt to the bleeding in India (-0.8%) and a resumption of growth in Asia, particularly in Indonesia and Japan.
Beyond China's momentum, a stable overall ranking
Apart from these Asian hoteliers, who should continue to shake things up over the next few years, the rankings have remained stable overall. Still the world's third-largest hotel operator, Hilton Worldwide continues to grow at a sustained rate (+5.51TP3Q), while the British IHG maintained its fourth place despite a stagnation in the number of hotels in 2021 (-0.6%). This stability is due to a mix of arrivals and departures, with a large number of new hotels (+5% in gross growth) and the departure of Holiday Inn and Crowne Plaza properties in North America, which are not part of the contemporary development of these brands.
Fifth largest group in the world, Wyndham Hotels & Resorts returned to growth (+1.8%) after last year's downturn (-4.2%). French leader Accor still in sixth place (+3.2% in 2021), with growth driven as much by its historic brands as by the recent emphasis on lifestyle hotels with the completion of its joint venture with Ennismore.
Among the other major players in the global hotel industry, American franchisor Choice Hotels remains in eighth place despite a 3% decline in its offer. Refreshing its brands The recently announced acquisitions of Comfort, Clarion and Quality should give it fresh impetus in the future. While Best Westernthe world's twelfth-largest hotel group, has remained stable in 2021, Hyatt Hotelshas distinguished itself in 2021. With the organic growth of its brands, but above all thanks to the acquisition of the Apple Leisure groupWith 99 all-inclusive resorts under the AMR Collection banner, Hyatt posted growth of 19.51TP3Q. This is the strongest growth recorded over the past year.
