JW Marriott is continuing to expand in the world's major cities. By 2025, the American group's premium brand has announced its intention to TokyoThe project will include a hotel with 200 rooms and a MICE area of almost 1,000 m2. The latter will be located in a new building complex, the result of the redevelopment of the former JR Shinagawa Depot Railway Yard, in the city centre between Shinagawa and Tamachi stations.
But while waiting for this distant opening, JW Marriott has already conquered two new major cities with almost simultaneous openings in Istanbul and Sao Paulo. Announced at the beginning of the year, the new company is the result of the takeover of the former Four Seasonsopened in 2018 and closed at the end of 2020. Located along the Avenida Nações Unidas, within the LEED-certified Parque da Cidade complex, the hotel offers a new luxury base for business travellers in Brazil's business metropolis, while presenting itself as a " oasis in the heart of the city" an urban retreat offering " a welcome respite from the concrete jungle that surrounds it" according to hotel manager Rosana Okamoto.
With landscaping designed by architect Sérgio Santana, a vast spa and state-of-the-art fitness centre, swimming pool, gourmet Italian restaurant and cocktail bar, guests will find plenty of opportunities to relax after their flight, day's work or meeting. Another of the hotel's highlights, as the JW Marriott Sao Paulo houses a convention centre of over 3,000 m2It has 10 rooms, most of them with natural daylight, the largest of which can accommodate up to 600 people.
The focus is also on design, conceived by the American architectural firm HKS, this hotel with 258 rooms and suites also cultivates its arty side with exclusive works of art created by Brazilian artist Burle Marx and painter Antonio Malta, among others from the local scene.
In the same way as in Sao Paulo, the JW Marriott Hotel Istanbul Marmara Sea plays on the idea of an urban design resort as attractive to both leisure and business customers. Not only because of its location, on the shores of the Sea of Marmara in the Atakoy district, but also because of its wellness facilities, with a La Vallée spa, indoor and outdoor infinity pools and, as Turkey dictates, contemporary hammams, and its shopping facilities, with several boutiques integrated into the complex.
In terms of catering, the hotel offers a " myriad culinary options" These include Ceres, with its eclectic menu featuring Mediterranean, Middle Eastern, South-East Asian and fusion dishes, complemented by an outdoor terrace, spa restaurant, bars galore, and from June onwards a Japanese restaurant run by Michelin-starred chef Akira Back. The hotel is also committed to a "farm to table" programme, and has its own organic botanical garden to supply the restaurants with vegetables and aromatic plants.
A focus on well-being, but also a business dimension
But the JW Marriott Istanbul, recognisable by its entrance hall which is an architectural reinterpretation of flying carpets, is above all designed for events and meetings with a dedicated space of over 2,000 m2The hotel also features a new conference centre, with eight meeting rooms, a 600-person ballroom with an outside entrance and a wedding hall extended by a terrace. Business travellers will also find a business centre open 24 hours a day, as well as a VIP lounge for senior members of the Marriott Bonvoy programme and guests of executive rooms.
The rooms, in fact. There are 204 rooms and suitesAll are spacious and most offer balconies overlooking the Sea of Marmara and Istanbul. The hotel's suites add to this with spacious contemporary lounges and dedicated kitchen areas, while the presidential suite also has a private gym and whirlpool.
