To mark theITB BerlinThe business travel industry had the opportunity on Wednesday to take stock of developments in their sector. Suzanne Neufang, CEO of GBTAspoke to her peers. Confirming a gradual return to normal for business travel, she nevertheless revised the association's position on the timetable for the resumption of activity. This should not take place before 2026.
According to Suzanne Neufang: " Inflation, the economic problems of the China and the effects on global supply chains ". The unpredictability of the Chinese market has also been highlighted as one of the major trends to watch out for in the business travel industry. According to the GBTA, the bleisure is also a fundamental trend, and a divisive one at that, according to the association. In fact, according to the travel managers surveyed by the GBTA, 42% said they were opposed to the mixing genders between business and leisure travel. 41% are in favour of this, a figure that is rising, according to the association.
