The Hilton group's ambition to double its portfolio of hotels in France will be realised in the PACA region in particular. From 23 hotels today, the American hotelier should approach fifty establishments by 2025Three are already planned for the south of France. One of them will open its doors in April, as the Hilton group will be settling in the heart of the city.Marseille Airport Provence with its mid-range Hilton Garden Inn brand. This arrival will be the result of the franchise takeover of the largest hotel in the airport area, the M.I.A., owned by the Dalofi group and previously the Pullman Marseille Aéroport.
This four-star establishment, which has just been renovated to become the sixth Hilton Garden Inn in France, is located just three minutes from the terminals, yet is surrounded by wooded parkland. A natural setting with an outdoor swimming pool and tennis court where travellers can enjoy a meal on the terrace in fine weather. The hotel has an outdoor bar and restaurant, ideal for relaxing on arrival. But, with its 178 rooms and its space made up of meeting and conference rooms for up to 250 peopleHilton Garden Inn Marseille Provence is the place to be for business meetings just a stone's throw from the slopes, for international travellers and neighbouring companies alike.
Hilton dances the Mia in the PACA region
" The south of France is a key market for us, with enormous potential for developing our portfolio thanks to strong demand from leisure and business customers. "said Patrick Fitzgibbon, Hilton's senior vice president of development for the EMEA region. Hilton has already established a presence on the shores of the Grande Bleue with two hotels that are members of the Curio Collection: the Grand Hotel des Sablettes in La Seyne and the Hameau des Pesquiers Ecolodge & Spa in Hyères. The American group will continue to expand its presence on the Côte d'Azur by his return to Cannes in the coming months.
Head of the Noga Hilton until the mid-2000s, Hilton is now just a five-minute walk from the Croisette and the Palais des Festivals. Thanks to the takeover of the former Radisson Bluclosed since September 2022. Redesigned by the Ramy Fischler design agency, this hotel will become part of the Canopy by Hilton brand following a franchise agreement with an affiliate of the SDPNE hotel group. After appearing in Paris, this upmarket, contemporary hotel brand will make its debut on the Côte d'Azur with a hotel featuring 143 rooms and suites, most with balconies overlooking the sea. Guests will also be able to enjoy this panorama from the bar-restaurant on the roof terrace of the hotel. While the Canopy by Hilton will also have a swimming pool and spa for relaxation, it is also preparing to welcome business travellers to its vast conference and event space.
Hilton's development in the south of France will continue until 2025 at Villeneuve-LoubetJust a thirty-minute drive from Nice and Cannes. The group has just signed a franchise agreement to affiliate the Victoria Marina Hotel Villeneuve-Loubet to its Tapestry Collection by Hilton brand. Part of the Marina Baie des Anges multi-use complex, this 58-room hotel will have a strong leisure focus, with a private beach, two pools - indoor and outdoor - and a spa. But business travellers will also find two multi-purpose meeting rooms.
Before making its appearance on the Côte d'Azur, the Tapestry Collection brand will appear in Bordeaux this year, with the Marty Hotel. One of the other openings planned by Hilton in France this year, with that of the Hilton Garden Inn Paris La Villette. Further ahead, in 2025, a three-star Hampton Inn hotel is also expected at Lyon Saint-Exupéry airport. The partner for this project is the Dalofi group, as was the case for the Hilton landing at Marseille Provence.
