The crisis has clearly not distracted the pros from their need to get together for a conference or other event. MICE. According to a study published a few days ago by the technology specialist BizzaboIn addition, face-to-face training is making a strong comeback, and this is set to continue over the coming months. More than 4500 people were surveyed last June, including some 1700 event organisers and more than 2300 delegates. In the first category, most respondents (86.4 %) plan to maintain or increase the number of in-person events in 2024 compared to 2023. As for the second category, they seem to support this good resolution. In fact, 77.7% of participants believe that professional events will in situ offer the best opportunities for relationships.
Does this return to the face-to-face format mean that the new technologies that emerged during the crisis or that were already in use - particularly for hybrid events - be consigned to oblivion? Not necessarily. In fact, the hybrid remains a priority according to Bizzabo. Nearly half of those surveyed (49.6 %) broadcast sessions for online participants and 35.1 % organise a virtual event in tandem with the face-to-face conference. This is a wise decision, given that 40.6% of participants cite hybrid events as their preferred event format. Conversely, only 11.6% of organisers say they do not offer any virtual component.
Another success criterion, and not the least important: theevent infrastructurethe place to meet". 64.6 % of participants felt that the location of a conference can determine its success... or failure. It's easy to see why this choice is cited as one of the top three headaches for organisers, especially at a time when budgets and pricing are struggling to find common ground...
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