Accor is embracing hybrid working in its ALL loyalty programme and booking platform. This is a trend that the hotel group had already taken an interest in when it became co-shareholder in 2019 of Wojo - known at the time as Nextdoor - with Bouygues Immobilier, and then by providing financial support to Worklib by taking a minority stake in the capital of this workspace reservation platform. The integration of the services offered by these two subsidiaries will enable ALL members to benefit from a range of advantages, discounts and rewards for booking their next place of work on ALL.com. And, at the same time, to promote the programme in the coworking world. " We are delighted to be integrating Worklib and Wojo into ALL and to be able to offer a unique package to professionals." said Mehdi Hemici, Accor's Chief Loyalty & Ecommerce Officer.
In addition to its dozen or so flexible and collaborative work sites such as the Wojo MontparnasseA few years ago, Wojo began rolling out a network of local coworking spaces in Accor hotels next door to Pullman. The total number of addresses now exceeds 400. in the world250 of which are in France. Wojo's participation in the ALL programme now enables professionals looking for a coworking space to obtain a bonus in points for customers who take out a subscription. In addition, ALL offers benefits to Wojo customers who gain access to directly to the Silver status of the programmeAll members will receive a free trial day at Wojo, with all the attention due to this status, such as a priority welcome, early check-in and a welcome drink. In a welcome twist, ALL members with Platinum status and above will enjoy a free trial day at Wojo.
" We are convinced that the quality of the office experience strengthens professional relationships, motivation and productivity. The ALL programme will contribute to this dynamic, allowing our members to enjoy exclusive benefits on their own or as part of a team, and enabling others to discover Wojo, thanks in particular to our numerous meeting rooms and event spaces." said Stéphane BensimonManaging Director of Wojo. As part of this programme, and given that Wojo's sites include a large number of meeting and event spaces, members of the MICE version of the programme, called ALL Meeting Planner, will also be able to earn points at the rate of 1 Reward point for every 2 euros spent sn meeting room rentals and event spaces, as well as 1 Status Point.
As far as Worklib is concerned, ALL members can take advantage of preferential rates - 5% discount in this case - on the booking of any of the 20,000 flexible workspaces offered by the platform. These bookings will also earn them points from the first euro spent, with 1 Reward point for every euro spent. " With the development of remote working, it has become essential to have a quality environment in which to concentrate, catch up with your team or meet clients. We're delighted to make this possible for ALL members by booking our 20,000 partner spaces around the world." commented Charles Vestur, CEO of Worklib.
