Kactus is offering a new feature to the 10,000 venues listed on the platform specialising in BtoB events. A detailed dashboard of their activity, aimed first and foremost at developing their sales and, consequently, maintaining closer links with their customers. 35,000 corporate customers of Kactus, including groups such as GRDF, ENGIE, La Poste, EDF and Bouygues Construction.
Offering centralised visibility, these real-time statistics This is reflected in a host of data, such as revenue per event date, changes in the number of requests received, lead time and the conversion of requests for quotes, the rate at which requests are accepted and declined, the average budget for requests and even competitive positioning through a study of its average price compared with that of its competitors.
Kactus likes to present itself as the leading player deploy an event performance tracking function for partner venues. " This initiative reflects our commitment to constantly innovate to meet our partnersʼ agility needs. We firmly believe that this dashboard will help to create significant added value for our entire network, by facilitating proactive and strategic management of events" explains Carine Naït, Supply Manager at Kactus.
