Held back by headwinds, Lufthansa Group launches umbrella brand

Lufthansa Group has unveiled its 2024 results. Despite record sales, profits are down. This has prompted the Group to adopt a more coherent strategy across its various airlines.
Lufthansa Group posts record sales for 2024, but falling profits force the German group to react
Lufthansa Group posts record sales for 2024, but falling profits force the German group to react

On the face of it, the Lufthansa Group has nothing to be ashamed of in the 2024 results published on Thursday. On the contrary, the German giant can congratulate itself on a record year in terms of turnover. And its boss Carsten Spohr is not shy: " Within the Lufthansa Groupwe can look forward to the best year in our history in terms of saleswith a new record load factor ". In fact, the Lufthansa Group posted sales of €37.6 billion. A figure 6% higher than the 35.4 billion euros of 2023, and which can be explained by a largely revised offer...