The American Airlines app gets a makeover

The new version of the mobile application American Airlines is due to be deployed from the end of May next. Unsurprisingly, the airline's mobile showcase is more personalised and intuitive than ever. And as the carrier had already shown a few days earlier by offering free wi-fi to members of the AAdvantageconnectivity will go hand in hand with loyalty. This new version of the American Airlines app will have a dedicated section for programme members. Members will be able to check their progress in terms of status and rewards.

In addition to the loyaltythe designers of this new version have placed the emphasis on the future travel planning. The home screen is therefore more personalised, displaying at a glance the next trips planned. A new section is also dedicated to these upcoming trips. These are features which, according to American Airlines management, meet the expectations expressed by travellers themselves.

" We strive to offer new ways of making our customers' journeys as easy as possible. Improving their most powerful tool, the app, is therefore a priority for us. "says Heather Garboden, Director of Customer Experience at American Airlines. " Over the past year, our team has been gathering feedback from customers to understand their difficulties and wishes, to ensure that the next evolution of the application meets their expectations. This new application is the first step in enabling us to continue developing and launching new features so that we can always offer our customers what they value most. ".