The new digital showcase unveiled by Four Seasons on Thursday makes full use of social networks and other collaborative tools. The hotel group has opted for transparency, publishing customer comments expressed on Twitter, Facebook and TripAdvisor. On the practical side, the new booking engine has been simplified and access to the site has been personalised. Travellers can create their own profile, and then be recommended certain establishments or other options in line with their tastes, in one of the 86 hotels in the brand's portfolio.
