The new tool launched by Lodgenet at the end of January enables guests to manage the interactive services available on their hotel room television from their mobile phone - for the moment only on iPhone and Android devices, in addition to the iPad. The application, available free of charge in English, currently only works on the North American market, but already covers more than 500,000 rooms in the major hotel chains: IHG, Hilton, Marriott, Starwood, Hyatt and Fairmont. Lodgenet's interest in the new tool is based on the attractiveness of mobile solutions for business customers, particularly for young professionals: according to the specialist in interactive media in hotels, 40% of those questioned prefer to control their television from their smartphone or tablet. Lodgenet is also planning to extend the range of options available to users: depending on hotel requirements, the application can be used to access your bill, check out or reserve a table at the hotel restaurant.
