Two weeks before its official online launch, Global Hotel Exchange (GHX) is gathering its troops. The new hotel booking site has just announced that it has been chosen by the Waldorf Astoria, Trump International in Miami and the Gstaad Palace in Switzerland. Global Hotel Exchange boasts a network of between 8,000 and 10,000 hotels, and the official launch of the site is scheduled for 15 March. GHX is based on a new business model, which involves the systematic inclusion of a 2.99 dollar fee on each reservation, so as not to impose referencing fees on hoteliers and to focus on the transparency of information and the direct relationship between the customer and the establishment.
