This is news that should appeal to more than one business traveller: IHG is preparing to reward the loyalty of its regular customers by offering free Internet access to all members of the loyalty programme. Because of their status, the most frequent guests will be the first to benefit from this new advantage: free Internet access will be available to Elite members of the IHG Rewards Club programme from next July, whether they are booking a room or just passing through for a meeting or a simple coffee. All members of the programme will then be able to benefit from this free connectivity during the course of next year. This advantage is all the more relevant given that almost half of travellers (43 %) would refuse to stay in a hotel offering paid Internet access, according to a study published by the IHG group.
