Singapore's strength today lies in the unique combination of factors that have created a business-friendly environment and laid the foundations for a successful MICE event or memorable business trip. With more than 7,000 multinational companies operating in the region - including almost 460 French companies - and thanks to the government's support for business, the destination offers unique dynamics and synergies in key sectors such as finance, biomedical sciences, energy, information technology, the environment, transport and security, while encouraging cooperation between the public and private sectors. In addition, its strategic location at the heart of Asia makes Singapore an easily accessible destination for business travellers from all over the world who want to reach the fast-growing Asian markets. The modern infrastructure, served by a pool of specialists, enables MICE event organisers to meet all types of demand - including hybrid projects combining meetings and incentive programmes - in venues that are both atypical and equipped with state-of-the-art facilities.
On the eve of new projects such as the inauguration of the National Art Gallery or the first branch outside Europe of the Pinacothèque de Paris in 2015, the priority of the Singapore Exhibition and Convention Bureau (SECB) and the Singapore Tourism Board (STB) remains more than ever the same: to attract and sustain numerous business events by maintaining a dynamic ecosystem within which organisers can develop new, relevant and original content. With this in mind, France remains a key market, which in fact grew by 16 % between January and September 2012. French MICE event organisers have regularly made Singapore their favourite destination, praising its infrastructure, solid local partnerships and top-of-the-range service standards. Welcome to Singapore!
