By adding the name 'corporate' and the slogan 'The Hotel Solutions Provider' to its original identity, HRS aims to "underline its role as an expert in the business hotel sector with a new brand firmly rooted in service, advice and expertise". Aware that "companies have become so sophisticated and demanding in the business hotel sector that their expectations go far beyond simply making a reservation", HRS intends to "position the brand as a hotel services solution for companies", by highlighting the diversity of the services on offer: These include "hotel sourcing, payment, multi-channel (fixed web and mobile), partnerships with business travel players (SBT, GDS, TMC), integration into corporate tools and processes, reporting and analysis, adhoc studies, etc". HRS Corporate now has more than 40,000 corporate customers, with a monthly total of 12 million visitors accessing a worldwide catalogue of more than 250,000 hotels.
