HRS has published the results of a survey conducted at the beginning of May among 217 hoteliers in France and Brusselsof which two-thirds are independent establishments.
The hotel specialist business travel was logically interested in the behaviour of business travellers, who represent the majority of customers for a third of the establishments surveyed. This corporate clientele was even in the majority in 42% of establishments located in major cities. According to this new study, one hotelier in two (51%) would describe the number of business travellers as stable.
These establishments seem to have adapted their offer to the specific expectations of the business segment, now almost systematically offering the free wifi throughout the hotel (95%)(70.5%) and - more rarely - by developing a seminar offer (40%) or a transfer service (9%).
All these measures are designed to satisfy a complex customer base: French business travellers may even be the most demanding in terms of personalised service for 44% of hoteliers surveyed. They are well ahead of the Americans (29.6%), Asians (21.6%) and Germans (21.6%).
The other important finding of this HRS study concerns theimpact of the Paris and Brussels attacks. American (43%) and Chinese (34%) business travellers had the highest cancellation rates after the attacks. Conversely, Italian (6.5%) and Spanish (8%) business travellers generally maintained their business trips.
