To celebrate the opening of its 400th establishment, in Nanterre Rueil-Malmaison, B&B Hôtels has unveiled a new design that will be deployed in the budget hotel chain's future urban establishments. Designed by the interior and design architects at Agence Blanchet d'Istria , the concept is described by Vincent Quandalle, the group's Managing Director for France, as "sober and contemporary, with refined graphic codes."With this new generation of hotels, B&B Hotels is pursuing its desire to offer travellers a unique experience. low-cost but attractive hotels. "Ever since it was founded in 1990, B&B Hôtels has been driven by an intuition: there are great prospects for a quality budget hotel sector."says Georges Sampeur, Chairman of the hotel group's Management Board.
Previously tested in the Lille Centre Grand Palais and Lyon Centre Berthelot Perrache B&B hotels, this new contemporary design features noble materials such as wood, black metal and quality fabrics. "The new B&B Hôtels France room is designed to be surprising, according to the hotel group. Guests will of course find the excellence of B&B by Bultex bedding and pillows designed by Drouault. The blackout curtain, which covers the entire wall surface, is based on natural codes and reproduces soft, plant-like foliage.".
With the opening of this 150-room hotel, located close to the U Arena and the La Défense business district and featuring high-speed WiFi thanks to fibre optics, the group is strengthening its presence in the Paris region, with the B&B Nanterre Rueil-Malmaison being the 36th in the Ile-de-France region. At 31 December 2017, the group had 262 hotels in France, 102 in Germany, 30 in Italy (30), 22 in Spain, 5 in Poland and offers one hotel in the Czech Republic, Morocco and Brazil.
