Another strategic partnership for AccorHotels. After Mantis recently in Africa, but also 25 Hours and Mama Shelter in Europe, Rixos in Turkey and the Middle East and Banyan Tree in Asia-Pacific, the French group is adding a 50 % stake in a lifestyle group sbe Entertainment. Its portfolio includes trendy restaurants such as The Bazaar, Katsuya and Cleo, nightclubs and, of course, hotels.
Founded in 2002 by Sam Nazarian, the Sbe Entertainment group has luxury SLS design hotels in Las Vegas and Miami in its portfolio, but it also made a name for itself by taking over the Morgans Hotel Group in 2016. Launched by Ian Schrager in 1984, the Morgans Hotel Group contains the establishments that initiated the new wave of design boutique hotels with the opening of the Morgans in New York, designed by Andrée Putman, followed by the Royalton, Sanderson and St. Martins Lane, all three designed by Philippe Starck.
All in all, Sbe Entertainment now has a wealth of very contemporary brands such as SLS, Delano, Mondrian, Hyde, Redbury Hotels and The Originals, which includes the Sanderson and St. Martins Lane hotels in London, the Hudson in New York, 10 Karakoy in Istanbul and the Shore Club in Miami. Its offer includes 25 hotels in North America, 170 restaurants, bars and nightclubs in major international destinations.
AccorHotels is therefore teaming up with a group with a very trendy DNA, which will enable it to strengthen its position in both the lifestyle and luxury hotel sectors. on the US market. " This partnership marks a new stage in the strengthening of AccorHotels' presence in the fast-growing luxury and lifestyle segment, particularly in key American cities such as Miami, Los Angeles and Las Vegas, but also in other leading destinations in the rest of the world."said Sébastien Bazin, Chairman and CEO of AccorHotels.
For his part, Sam Nazarian, founder of sbe, believes that as well as being able to draw on the commercial strength of the French group, "This investment, which follows on from the acquisition of Morgans Hotel Group in 2016, will enable us to give our customers the best possible service. a new boost to our growth, both in the United States and in new international markets, particularly in Europe."
As new establishments prepare to open their doors - the Hyde Midtown in Miami and two Delano Rio de Janeiro and Dubai - the sbe group is making no secret of its desire to extinguish its footprint, with plans to open 20 additional hotels and residences around the world59 restaurants and bars/discotheques independent of the hotel business. Atlanta, Chicago, Washington, Mexico City, Cancun, Tokyo and Los Cabos are on the list of scheduled destinations.
