Where are the British SMEs ? This is the question that was obviously on the mind of British Airways at the start of the year. The airline therefore looked at the data from "On Businessits loyalty programme for small businesses. The aim is to Top 25 of the fastest-growing routes in this market in 2018. These include destinations such as Santiago (+18%), Krakow (+12%) and above all Keflavik (+39%). In Africa, Abuja and Lagos (+10%) are also making their mark on British business.
" Although bookings on our traditional business routes remain strong, it is interesting to see that SMEs, through our On Business programme, are turning to different destinations around the world for work. "says Carolina MartinoliDirector of Brand and Customer Experience at British Airways.
