For its first appearance in Spain, the Aloft has set its sights on the capital's hyper-centre. Designed by the Rockwell Group architectural firm, the hotel Aloft Madrid Gran Vía account 139 rooms. The hotel boasts a rooftop swimming pool with panoramic views of the Spanish capital. With this inauguration, the Aloft network now has 161 locations in 25 countries.
Aloft is not the only brand in the Marriott portfolio to enter a new market. Marriott also intends to launch the W at Argentina. An agreement has been signed with GNV Group for the inauguration of a first address at Buenos Airesin 2024.
