Airlines make their mark in the CESthe technology event held every year at Las Vegas. For this 2020 edition, American Airlines has just announced the launch of a machine translation service. In the wake of this Delta which has played the technology card, bringing out some major assets. The airline's CEO, Ed Bastianwas on hand on the main stage at CES to give an update on Delta's progress and plans for the longer term. L'Fly Delta mobile application would thus be destined to become " digital concierge service "supported by a partnership with LyftAnd, above all, real-time traffic and weather information to help passengers and limit the impact of any disruption.
The Fly Delta application is also expected to play a crucial role in-flight, by coupling with the new entertainment system (IFE) deployed by Delta. Building on the work of its in-house start-up Delta Flight ProductsLaunched internally in 2016, this new entertainment system could radically change the passenger experience. Passengers will be able to synchronise their phone with the screen in the cabin. Then use their loyalty points to order, for example, the delivery of a meal on arrival at the airport. And for those familiar with video platforms such as Netflix, Delta is bringing itself up to date with new features, including a recommendation based on previous entertainment choices, and even a "binge buttonThis is the perfect way to devour an entire season in one go, without any moderation whatsoever...
But the most striking technological advance unveiled by delta at CES 2020 is undoubtedly the concept "Parallel Reality. These screens, designed by the start-up Misapplied Sciences will appear in mid-2020 on theDetroit airportParallel Reality is a new type of pixel technology, capable of simultaneously projecting several million rays of light in different colours and brightnesses, and could well revolutionise passenger information in a complex airport environment, even for the most seasoned of business travellers. Parallel Reality technology is based on a new type of pixel, capable of projecting several million rays of light of different colours and brightness simultaneously. As a result, a hundred travellers looking simultaneously at a single screen will all have the impression that it is addressing them specifically, offering them only information about their flight, and in their language... Delta plans to use this trial in Detroit to provide itinerary indications, flight information and lounge locations. The company also assures that the information on travellers taking part in the test will not be stored, in order to protect their privacy. " We look forward to bringing this experience to life with Deltasays Albert Ng, CEO of Misapplied Sciences. The team there quickly identified the value that the Parallel Reality experience could bring to their customers and had the vision and resources to help bring it to market." adds Albert Ng, who already sees the concept of Parallel Reality extending beyond airports: " We'll start with Delta's customers in Detroit, but eventually the technology can be used to create seamless, engaging and personalised experiences in almost any exit venue, from stadiums to theme parks to conference centres and many more" .
