The fruits of the partnership between Accor and the American group sbe, of which the French hotelier is a 50 % shareholder in %are beginning to materialise. Whilelast January, the arrival of the Mondrian brand in Europe was announcedin Bordeaux and Cannes, this lifestyle brand has just opened its first hotel in Asia-Pacific, in Seoul. Located in one of the city's most dynamic districts, the Mondrian Seoul Itaewon is the fifth store in the world for the innovative design brand, and joins those already open in Los Angeles and New York, Miami South Beach and Doha.
" We are proud to present the first Mondrian in Asia-Pacific with our partner Sbesaid Michael Issenberg, President and CEO of Accor Asia Pacific. Seoul is famous for its colourful K-pop scene and its avant-garde vision fashion, while remaining deeply rooted in culture and tradition. The Mondrian brand captures the energy of Seoul with its creativity, ground-breaking design and exciting bars and restaurants. "
In addition to its 296 rooms, the hotel offers a wide range of trendy places to relax These include the Cleo restaurant, with its mix of Mediterranean cuisine and Miami ambience, the Rumpus Room and Blind Spot, where you can enjoy an after-work drink to the sound of an in-house DJ, and the Privilège bar with its wide selection of wines and whiskies to enjoy on the rooftop. Another attraction is the outdoor swimming pool, complete with bar and large terrace overlooking the city. In terms of meetings, the Mondrian Seoul Itaewon has a 867 m2 ballroom with integrated LED screen and five meeting rooms.
This opening, as well as those expected in Cannes in 2021, with the reopening of the Grand Hotel on the Croisette, and a little later in Bordeaux, is fuelling the desire ofinternational expansion by Mondrian. " This is the first in a series of exciting projects with our partners at Accor, which will develop not just the Mondrian brand, but all of sbe's brands in key markets around the world. "said Chadi Farhat, Director of Middle East and Europe Operations at sbe. Mondrian's offer is expected to reach fifteen hotels by 2022with further developments to be announced in Australia, the Dominican Republic, Germany, Puerto Rico, Singapore and Vietnam.
