À MontréalThis summer, the Palais des Congrès unveiled its "Palais Média Propulsion", an audio and video content creation studio for both live and recorded broadcasts. A few days earlier, the ICC international convention centre in Sydney officially launched the "Hybrid Event Solutions" range.
In France, the giant GL events has also developed a hybrid offering based on three solutions: streaming, duplex and multiplex, the latter drawing on the territorial coverage provided by its network of 50 event venues in France and around the world. Since September, the Cité des Congrès de Nantes is also equipped with new tools: video streaming, web conferencing, tweetwall, while guaranteeing an HD connection from 4 MB to 100 MB. "As far as the Palais des Congrès is concerned, there is no contradiction between the digital and face-to-face worlds, and digitising some of the events will help to reduce the carbon footprint while maintaining the principle of bringing people together."The Nantes management are confident of this.
As for the Grimaldi Forum from MonacoAs part of its partnership with Key4Events, it has chosen to integrate recording and broadcasting solutions. In addition, the Principality's congress and cultural centre is offering statistical tools to measure the impact of these hybrid events. Far from being insignificant, this aspect could well prove to be crucial in differentiating itself from event organisers. Many of these organisers are still groping their way through the 'phygital' issue and need to quickly identify reliable tools for calculating return on investment, so that this 'hybridisation' goes beyond the gimmick and finds its audience, as well as its economic model.
