"Emergency: need for an Accor room tomorrow at Düsseldorf with flexible cancellation. What is the ALL member rate for a Novotel in Geneva from 20 to 22 February ? Accor Hotel in Munich with fitness room open early, 15 minutes from the Messe München trade fair. Accor hotel in Nice can accommodate 20 people for a 2-day seminar"... These are just some of the questions that business travellers are likely to ask themselves ahead of a business trip, and to which the French hotel group is now offering a simplified, intuitive, personalised response. In tune with the times, and even at the forefront of the 2026 version of business travel, Accor announced on 29 January the launch of its ALL Accor application on ChatGPT.
The new feature is already available in over 20 languages, wherever ChatGPT applications are accessible. Travellers can use the famous AI to search for the group's addresses using very specific criteria. These criteria can be linked to their professional imperatives (individual or MICE), their business travel routine, or their desire for bleisure. In just a few words, users can obtain the rates for the general public and those for members of the ALL Accor loyalty programme. One click then takes them to the ALL Accor booking site to complete the transaction.
For Alix Boulnois, Accor's General Manager for Sales, Digital & Tech " The integration of the ALL Accor application with ChatGPT marks a turning point for the Group, profoundly transforming the way customers interact with our brands by mobilising cutting-edge technologies for ever more practical and personalised searches. This launch significantly strengthens ALL Accor's offering and consolidates our market leadership, while creating value for our customers and partners around the world. ".
On social networking sites, Alix Boulnois explained the aims of this initiative: " Today, we are launching the ALL Accor application on ChatGPT! AI is not new to the world of travel. It's already transforming the way people plan, decide and book. Our choice is simple: serve our customers where they already are, with experiences that feel natural, intuitive and genuinely useful. By integrating ALL Accor with ChatGPT, we are rethinking the customer journey for a world where AI is at the forefront: more conversational, more personal, while fully preserving the value of loyalty. This launch reflects a mindset in which we believe deeply: experiment early, learn fast, and develop what creates real value. Innovation does not come from waiting for certainties. It comes from movement, testing and continuous improvement. It's not about adding another channel. It's about redefining experience, distribution and relevance. The future of hospitality can't wait, and neither can we. ! "
Optimised customer experience, time savings, price advantages, worldwide accessibility: Accor's latest innovation promises to usher in a new era in hotel booking.
