Air France: a new La Première cabin from 2023-2024

Air France is sending out more and more positive signals about its ambitions, particularly in the 'high contribution' segment. A few days after unveiling its new long-haul Business chairthe company has announced Tuesday work on a new La Première cabin. According to information provided by Air FranceThe project will now be " entered its design phase ". But its arrival is fast approaching, with the arrival of the new La Première cabin already scheduled for winter season 2023-2024.

A few details about the profile of this new front class are already known. In particular, the character totally new "Air France claims " the longest cabin on the market. An XXL Premiere with "three modular and totally private living areas ". These include a seat, a chaise longue and a fully flat bed.

This qualitative move upmarket will also be quantitative. Air France plans to The Première will be available on a larger number of devices than the current first.

We can't wait to unveil this new cabin, which promises to be at the very highest level in the world.

" La Première embodies the highest level of French excellence and is an intrinsic part of the Air France DNA.said Benjamin Smith. The CEO of Air France-KLM continues: "Even at the height of the Covid crisis, we were able to observe thethe attractiveness of such an offer for our customersparticularly on theNorth Atlantic axisOn this route, the occupancy rate in the La Première cabin is currently higher than in 2019. We can't wait to unveil this new cabin, which promises to be at the highest level in the world. ".

On the occasion of this announcement, the company's management reiterated: " This major project is part of the Air France's upmarket strategywhich also covers the fleet renewalthe renovation of lounges or the development of a range of more sustainable cateringby Michelin-starred chefs in Business and La Première cabins ". This strategy of moving upmarket will also be supported by the carrier's recent changes in capital structure. Between the presentation of the new Business chair and that of this cabin La PremièreAir France KLM has signed a exclusive long-term partnership with CMA CGMwhich should result in the maritime giant acquiring a 9% stake in the airline group, as well as the launch of a capital increase for Air France KLM...