American Express is continuing its offensive on the MICE market with the signing of a new partnership with specialist company WRG. This new agreement, which comes just a few days after the merger between American Express Meetings & Events and French service provider Le Public SystèmeThe aim is to offer UK companies a comprehensive package combining the skills of the two partners, while improving the management of MICE expenditure. WRG organised the Pope's visit to the UK in 2010.
American Express is also banking on British MICE
American Express Meetings & Events is stepping up the number of new partnerships it has forged to consolidate its presence in the events market. The latest step forward is the signing of an exclusive agreement with British specialist WRG.
