Neither a major revolution in design, nor features as spectacular as those promised by the future Vision Pro headset, which will combine virtual and face-to-face interaction: the main evolution of the new iPhone 15 range lies in the development of new features and functions.u very classic, with a USB-C connector. Gone are the days of using a Lightning cable to recharge your laptop or connect it to a computer: Apple is adopting the market standard, forced to do so by European regulations that will require this standardisation from the end of 2024. Note that the Pro models incorporate a USB-C 3 connector, for transfer speeds of up to 10 Gbit/s, i.e. 20x faster, while the iPhone 15s are limited to USB-C 2.
However, apart from this standardisation, the new smartphones unveiled at the Cupertino firm's autumn keynote are not without surprises. Starting with some good news for buyers with falling prices by between €50 and €100 compared to the iPhone 14 when it first came out. Prices range from €969 for the iPhone 15 to €1,229 for the 15 Pro and €1,479 for the 15 Pro Max, the latter remaining at the same price as the Max model launched last year.
Another positive point, for the environment this time: with the aim of make every product carbon neutral by 2030Apple's new iPhone range includes a higher proportion of recycled materials, while giving priority to clean electricity in its supply chain. Other initiatives include the abandonment of leather for these models and packaging made from over 99 % of fibre, with zero plastic expected by 2025.
Apart from these points in common, Apple has switched to titanium " aerospace quality" for its top-of-the-range Pro and Pro Max models. This makes these smartphones more resistant, but above all lighter, with a reduction in weight of almost 10 %. While they feature new contoured edges on the design side, the Super Retina XDR screens remain the same size, at 6.1 inches for the standard model and 6.7 inches for the Pro Max.
While these models have the Dynamic Island feature, introduced last year, which displays notifications, a timer or a track you're listening to on Spotify at the top of the screen, the iPhone 15 Pro models feature a brand new Action buttonThis replaces the switch that used to be used to switch to silent mode. The innovation is inspired by the Apple Watch, with a multifunction button that lets you launch the action you want, such as quickly accessing the camera, activating the voice recorder or opening the Translate app.
In terms of performance, these two models feature the A17 Pro chip, billed as the industry's first 3 nanometre chip. Ultra powerfulIt offers guaranteed top-of-the-range performance, particularly for gamers who will be able to enjoy console titles never before ported to smartphones, such as Resident Evil or Assassin's Creed Mirage.
While it's not certain that business travellers will be the most directly affected by this possibility - although... - they will be able to appreciate the photo experience offered by the iPhone 15 Pro. The equivalent of seven professional lenses, a 48MP main cameraA new generation of portraits - without necessarily having to switch to Portrait mode - a Night mode, very high resolution by default: the ultimate Apple smartphone is playing the 'high-performance' card in terms of both photos and videos.
Thanks to their wide-angle and ultra-wide-angle sensors, iPhone 15 Pro will also be able to record " space videos "These immersive experiences can be viewed later via the future Apple Vision Pro headset, which will go on sale in the United States early next year. Another new feature of the iPhone 15 Pro Max is a 5x periscope zoom. This is a first for Apple for a system already used by Google, Samsung and Oppo. Thanks to this more powerful and higher-quality zoom, the iPhone 15 Pro Max will make up for lost time with its competitors.
The iPhone 15 and 15 Plus entry-level models are also focusing on photo quality, with a 48MP main camera for ultra-high resolution shots and a new option with an additional 2x telephoto lens. Available in five colours - pink, yellow, green, blue and black - and featuring an aluminium body with new contoured edges, the iPhone 15 and 15 Plus are moving up a gear by incorporating the powerful A16 Bionic chipwhich was introduced last year on the iPhone 14 Pro. Another technology transfer derived from these premium smartphones is the Dynamic Island functionality. In addition, like the iPhone 15 Pro, these two models also incorporate a 2ᵉ generation Ultra Wideband chip, which underpins the Dynamic Island feature. Locate my friends. This will enable users to share their location with friends and family, making it easier to find their way around, even in a crowd.
Another development shared with the premium models, iOS 17 integration will enable users to take advantage of new functions made possible by the power of the new-generation A16 and A17 chipsets. These include real-time transcription on the device while recording a voice message and transcription of audio messages, personalisation of contacts and the Accompaniment app, which allows users to automatically notify their loved ones that they have arrived at their destination. In addition, Standby mode is displayed in full screen mode, making personalised information visible from a distance when the iPhone is on its side and charging.
